Senior Partner Marketing Manager, Strategic Alliances

About this role

Syndigo gets great products chosen. Every choice in commerce, whether by a shopper, a search engine, a marketplace, or an AI assistant, is made on product data, and our software makes that data complete and trusted and moves it across the industry's largest two-sided commerce network: 15,000+ brands and 3,500+ retailers. Companies like AutoZone, Colgate-Palmolive, Dole International, Unilever, and Walgreens trust Syndigo to get their products chosen. Learn more at www.syndigo.com . **This is a remote position open to candidates in the US only** Syndigo is seeking a strategic, collaborative Senior Partner Marketing Manager, Strategic Alliances t o help accelerate the growth of our partner ecosystem. Reporting to the VP of Product Marketing, this role will serve as the marketing lead for Syndigo's strategic technology, cloud, consulting, systems integrator, and channel partners. You will work closely with Partner & Alliances, Sales, Product Marketing, Demand Generation, Corporate Marketing, Events, and Enablement to strengthen partner relationships, develop joint go-to-market programs, and increase partner-driven pipeline. This role combines strategic planning with hands-on execution. You'll help partners understand, position, market, and sell Syndigo solutions while creating scalable programs that drive measurable business impact. HOW WE'LL BE WINNING TOGETHER DAY TO DAY Develop and execute partner marketing strategies that support Syndigo's strategic business objectives and partner ecosystem. Build trusted relationships with partner marketing organizations and serve as Syndigo's primary marketing point of contact. Identify new opportunities to increase partner engagement, joint selling, and co-marketing activities. Support the launch of new partnerships through coordinated marketing and go-to-market plans. Plan and execute integrated co-marketing campaigns with strategic partners, including webinars, eBooks, white papers, customer stories, digital campaigns, executive events, and industry sponsorships, as well as the content associated with those programs. Develop partner-specific solution messaging, value propositions, sales plays, and co-branded positioning that clearly articulate the combined value of Syndigo and our strategic partners. Develop scalable partner marketing playbooks and repeatable campaign frameworks. Partner with Sales Enablement to deliver onboarding and training programs that improve partner readiness and sales effectiveness. Drive adoption of Syndigo messaging and value propositions across partner organizations. Help manage Syndigo's Market Development Fund (MDF) program in partnership with the Alliances organization. Collaborate with partners to develop effective co-marketing plans utilizing MDF investments. WE SHOULD TALK IF THIS SOUNDS LIKE YOU 5+ years of experience in B2B SaaS Partner Marketing Experience developing and executing integrated marketing campaigns. Strong project management and organizational skills with the ability to manage multiple initiatives simultaneously. Exceptional written, verbal, and presentation co

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