Brevo vs Mailgun
Comparing pricing tiers, deliverability architectures, and feature support for transactional and marketing senders.
Editorial Verdict
Brevo provides complete EU GDPR data residency, 9,000 free emails/month (300/day), and an all-in-one marketing CRM. Mailgun (Sinch) provides developer-focused routing, inbound parse APIs, and enterprise delivery scaling.
Cost Benchmark Across Typical Workloads
Starter SaaS 10,000 emails/mo (95% tx)
Brevo $0.46/mo
vs
Mailgun $38.47/mo
Brevo is $38.00/mo cheaper
Active Product 75,000 emails/mo (80% tx)
Brevo $19.96/mo
vs
Mailgun $55.22/mo
Brevo is $35.26/mo cheaper
Scale Broadcast 500,000 emails/mo (50% tx)
Brevo $203.66/mo
vs
Mailgun $177.43/mo
Mailgun is $26.23/mo cheaper
Detailed Architectural Comparison
Brevo
Visit Brevo →Key Strengths
- 100% EU sovereign data residency (Paris/Frankfurt)
- 9,000 free emails per month (300/day allowance)
- Unified transactional API, marketing automation, and CRM
- €100 fixed CPA affiliate program
Trade-offs & Gotchas
- Daily 300-email sending cap on the free tier
- API rate limits on base starter plans
Mailgun
Visit Mailgun →Key Strengths
- Advanced inbound routing and MIME parsing
- Comprehensive email verification / validation API
- Sinch global telecom backbone
- Powerful tag-based analytics and log webhooks
Trade-offs & Gotchas
- Entry plan starts at $35/mo minimum (Foundation)
- US-headquartered under Sinch (not EU sovereign)
Feature Matrix Comparison
| Feature Capability | Brevo | Mailgun |
|---|---|---|
| Webhooks Event Dispatch | ✓ Included | ✓ Included |
| React Email / Modern SDKs | ✓ Native Support | ✓ Native Support |
| Inbound Email Routing / Parsing | ✓ Supported | ✓ Supported |
| Visual Drag & Drop Template Builder | ✓ Included | ✓ Included |
| Standard SMTP Relay | ✓ Supported | ✓ Supported |
| Sub-account / Multi-tenant Hierarchy | ✓ Supported | ✓ Supported |
| Activity & Search Retention | 30 Days | 30 Days |
| Dedicated IP Monthly Fee | $29/mo | $34.95/mo |
| EU Sovereign Data Residency (GDPR) | 🇪🇺 Yes (EU Datacenter) | US Cloud |
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