Brevo vs Mailjet
Comparing pricing tiers, deliverability architectures, and feature support for transactional and marketing senders.
Editorial Verdict
The two French-rooted all-in-ones go head-to-head: Brevo offers the bigger free tier (9,000/mo vs 6,000), broader suite (CRM, WhatsApp/SMS), and cheaper usage rates ($0.45→0.25/1k); Mailjet counters with simpler plan bundles (€15 incl 15k) and a longer pure-email heritage. Both keep EU data processing under French jurisdiction — feature appetite decides it.
Cost Benchmark Across Typical Workloads
Starter SaaS 10,000 emails/mo (95% tx)
Brevo $4.89/mo
vs
Mailjet $16.28/mo
Brevo is $11.39/mo cheaper
Active Product 75,000 emails/mo (80% tx)
Brevo $30.78/mo
vs
Mailjet $44.59/mo
Brevo is $13.81/mo cheaper
Scale Broadcast 500,000 emails/mo (50% tx)
Brevo $206.82/mo
vs
Mailjet $199.07/mo
Mailjet is $7.75/mo cheaper
Detailed Architectural Comparison
Brevo
Visit Brevo →Key Strengths
- Larger free tier: 9,000/mo vs 6,000 (200/day)
- CRM + WhatsApp/SMS omnichannel beyond email
- Usage-based pricing scales down to $0.25/1k past 150k
- Visual workflow automations with branching
Trade-offs & Gotchas
- 300/day cap applies to the free plan
- Marketing plans price by contacts, complicating forecasts
Mailjet
Visit Mailjet →Key Strengths
- Simple plan math: €15/mo incl 15k, €35/mo incl 50k
- Long-established deliverability team
- Dedicated IP available (~$25/mo)
- Straightforward newsletter tooling
Trade-offs & Gotchas
- Higher effective per-1k once past included volumes
- Smaller integration ecosystem than Brevo
Feature Matrix Comparison
| Feature Capability | Brevo | Mailjet |
|---|---|---|
| Webhooks Event Dispatch | ✓ Included | ✓ Included |
| React Email / Modern SDKs | ✓ Native Support | ✓ Native Support |
| Inbound Email Routing / Parsing | ✓ Supported | ✓ Supported |
| Visual Drag & Drop Template Builder | ✓ Included | ✓ Included |
| Standard SMTP Relay | ✓ Supported | ✓ Supported |
| Sub-account / Multi-tenant Hierarchy | ✓ Supported | ✓ Supported |
| Activity & Search Retention | 30 Days | 30 Days |
| Dedicated IP Monthly Fee | $29/mo | $25/mo |
| EU Sovereign Data Residency (GDPR) | 🇪🇺 Yes (EU Datacenter) | 🇪🇺 Yes (EU Datacenter) |
Need to calculate exact numbers for your specific email volume?
Configure custom transactional vs marketing percentages, dedicated IP add-ons, and currency conversion in our full interactive comparison studio.