Channel Marketing Manager, East

About this role

About us NinjaOne unifies IT to simplify work for nearly 40,000 customers in 140+ countries The NinjaOne Unified IT Operations Platform delivers endpoint management, autonomous patching, backup, and remote access in a single console to improve efficiency, increase resilience, and reduce spend. By automating IT and managing all endpoints, organizations give employees a great technology experience at work. NinjaOne is obsessed with customer success and has retained a 98% customer satisfaction score for more than 5 years. About the Role We're looking for a Channel Marketing Manager to own the strategy and execution of channel marketing programs in the Americas, East. You'll build and manage marketing plans with regional channel account managers (CAMs) and partner marketing teams to drive pipeline and revenue through indirect sales channels. This role blends strategic planning with hands-on program management and requires close collaboration with channel sales, field marketing, ABM, partner enablement, and product marketing teams. Location - We are flexible on remote working from home, if you are located in the USA and reside in one of the following states - CT , MA , M E , N J , NY, OH, or VA . What You'll be Doing Develop and own the annual channel marketing strategy and budget, aligned to your region for overall revenue and partner growth goals Develop joint pipeline generation programs, campaigns and incentives for the territories Improve sales adoption of channel programs and campaigns Design and execute co-marketing programs (campaigns, MDF programs, co-branded content) with key channel partners Work with Partner Enablement to build scalable channel marketing playbooks, toolkits, and enablement materials for partners and internal sales teams Manage relationships with priority regional partners, serving as the marketing point of contact for joint planning Partner with Sales and ABM to identify pipeline gaps and help design campaigns that close them Track and report on channel marketing performance (demos, pipeline, events, ROI) and adjust strategy based on data Represent channel marketing in cross-functional planning with product, brand, and demand gen teams Other duties as needed About You 5+ years of marketing experience, with at least 3 years in channel, partner, or alliance marketing in a high-growth/ fast paced environment Proven track record building and scaling co-marketing programs with external partners Strong understanding of partner ecosystems, MDF/co-op fund management, and channel sales motions Experience managing budgets and reporting on marketing ROI Willingness to travel up to 25% Excellent project management skills; able to juggle multiple partner programs simultaneously Strong communicator and relationship-builder, comfortable presenting to partner executives Experience with partner marketing platforms (e.g., Impartner, Allbound, Zift) Background in SaaS, tech hardware, etc. Experience with co-op/MDF fund administration and compliance Bachelor's degree in Marketing, Business, or related field (or equivalent experience) Embodies NinjaOne's values: Curiosity, Integrity, Kindness, Humility, Builders and contributes to an environment where these values thrive What You'll Love We are a collaborative, kind, and curious community. We honor your flexibility needs with full-time work that is hybrid remote. We have you covered with our comprehensive benefits package, which includes medical, dental, and vision insurance. We help you prepare for your financial future with our 401(k) plan. We prioritize your work-life balance with our unlimited PTO. We reward your work with opportunity for growth and advancement. Additional Information This position is NOT eligible for Visa sponsorship. *Due to operational policies, NinjaOne is unable to hire for this role within the city limits of Chicago. We will consider all qualified candidates who reside outside of

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